May 23, 2024 · Paris, France

Retail chain HEMA chooses Pigment to enhance financial planning

Retail chain HEMA chooses Pigment to enhance financial planning

Pigment, the business planning platform, has been selected by retail brand HEMA to streamline and optimize its financial planning process.

With more than 733 stores and 17,000 employees across Europe, including the Netherlands, Belgium, Germany, Luxembourg, France and Austria, HEMA is committed to delivering exceptional customer experiences, driving sustainable growth, and adapting quickly to market changes.

With these objectives in mind, HEMA recognized the need for a more streamlined, flexible financial planning process that would save time, increase efficiency, and free up the finance team to explore new strategic initiatives. The company partnered with Finext, a financial consulting firm, to run a competitive selection process in which Pigment came out top. By joining forces with both Pigment and Finext, HEMA is well-positioned to achieve its goals.

"The Pigment platform offers unparalleled flexibility, enabling us to tailor our financial planning process to the unique needs of our business. From our first interactions with the platform our team was eager to start building, to develop bespoke solutions that facilitate both collaboration and data-driven decision making across the organization.”

Bas van der Laan, Senior Business Controller FP&A, HEMA

Before teaming up with Pigment, HEMA faced challenges planning on Excel which was time-consuming and limited the company’s ability to produce revised forecasts when circumstances demanded. With Pigment the company can integrate data from multiple sources to establish a single source of truth and speed up processes. The company is hoping to cut its budgeting process time. In addition, Pigment's intuitive, user-friendly interface and clear workflow management process will also help HEMA define roles and responsibilities more effectively, fostering collaboration and efficiency across departments.

"We are delighted to be supporting HEMA in their efforts to enhance agility and streamline financial planning. At Pigment we understand the unique challenges that retailers face in today’s dynamic market, such as rapidly changing consumer preferences, the need for real-time insights, and the importance of optimizing inventory and reducing waste. Our flexible, intuitive platform is designed to help businesses like HEMA respond to these challenges and set themselves up for continued success.”

Edouard Beaucourt, Head of EMEA, Pigment

About Pigment

Pigment is a business planning platform that provides organizations with the tools needed to intuitively and intelligently build and adapt strategic plans. Industry-leading companies like Unilever, Merck, Klarna, PVH, Webhelp, Figma and Poshmark use Pigment every day to quickly get an accurate picture of their business, make better decisions, and focus more on executing strategy in a rapidly changing world. Learn more at


Gartner, Cool Vendors in Capital Investment Management Software, Michelle Carlsen, Vaughan Archer, 10 August 2023

Gartner is a registered trademark and service mark and Cool Vendors is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. 

The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation.
Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Press inquiries and Media Kit

Contact us at:
Pigment Logos
Press images
Pigment Logo small

Some things are better with a plan