Return on Assets (ROA)
Published
April 22, 2026
Last updated
April 22, 2026
Definition
Return on Assets (ROA) is a financial ratio that measures a company's profitability relative to its total assets. This metric provides a clear picture of how well a company is converting the money it has invested in assets, such as cash, inventory, and property, into profits. Calculated by dividing a company's net income by its average total assets, ROA is a fundamental component of financial planning and analysis (FP&A).
ROA is particularly useful for comparing companies within the same capital-intensive industry, such as manufacturing or utilities, as it neutralizes the impact of company size. A rising ROA indicates that a company is improving its efficiency in generating profits from its asset base, while a declining ROA may signal potential issues with asset utilization or profitability. This ratio is often analyzed alongside other metrics like Return on Equity (ROE) to gain a more comprehensive view of a company's financial health and operational effectiveness.
Related terms
Frequently Asked Questions
Why is ROA good?
How do I calculate return on assets?
What is a good ROA for a bank?
See Pigment in action
The fastest way to understand Pigment is to see it in action. Sign up today and explore how agentic AI can transform the way you plan.

From 8 days to 4 min
Update P&L actuals & financial forecasting
80%
Time cut on data aggregation
12 hours
Saved per month on executive reporting
6 days faster
For scenarios creation and analysis