Office of the CRO Report 2025

Benchmark yourself against industry leaders

Sales and Revenue Operations leaders face increasing revenue targets, delayed quotas, and collaboration challenges.

We commissioned a survey of sales planning decision makers and spoke to high-performing CROs to uncover how they’re adapting to complex buying cycles, quota balancing, automation, and other trends impacting the industry. What we found was interesting:

• Nearly 40% of organizations deliver quotas more than a month late costing them an average of 5.5% in missed revenue
• Sales attrition averages 28%, with unfair quotas and unbalanced territories listed as the top reasons reps leave.

In the report, uncover the #1 reason teams miss revenue targets, how delayed quotas cost companies millions, why CROs agree a single source of truth is the number one predictor of success, and more.