Cross River brings precision and control to financial operations with Pigment

With Andrew Chau, SVP – Head of Financial Planning & Analysis · Cross River

With Afolabi Ogunnaike, VP – Strategic Finance · Cross River

“Pigment has enabled us to accelerate the delivery of business insights. We are evolving from a reporting tool into an interactive analytical engine with multiple scenarios.”

Andrew Chau
SVP – Head of Financial Planning & Analysis
Andrew Chau
SVP – Head of Financial Planning & Analysis
Afolabi Ogunnaike
VP – Strategic Finance
Ken Yoon
SVP - Head of Finance Transformation
Number of employees
101-1,000
Used by
Finance team
Headquarters
New Jersey, United States
Industry
Financial Services
Use cases
  • FP&A
  • Budgeting & Forecasting
  • Cost Allocation Planning
  • P&L Reporting
  • Scenario Planning
  • Profitability Analysis
Implementation time
Implementation Partner
Cross River
Integrations with
Replacing

At a Glance

  • Reduced cost allocation cycle by over 200 man hours, moving toward real-time insights 
  • Eliminated 28 Excel workbooks, creating a fully integrated planning environment
  • Enabled self-service profitability analysis across 100+ clients and 25 products
  • Accelerated Board reporting delivery by 40% 
  • Established a single source of truth driving strategic decision-making with real-time, multidimensional insights

The Challenge

Cross River's finance team faced mounting inefficiencies from manual processes and a rigid legacy system. Their previous EPM tool couldn’t handle the complexity of allocating costs across client and product dimensions, forcing the team back to Excel.

The Solution

After evaluating the market with a focus on flexibility, scalability, and user experience, Cross River selected Pigment for its modeling power and intuitive UX. Implementation partner Alpha FMC’s banking sector expertise enabled delivery without heavy oversight. 

“We delivered profit and loss statements for 100+ clients and 25+ products by building a robust cost allocation logic. The logic dynamically routes expenses from 100+ cost centers using a blend of activity-based and driver-based methodologies. This deepens our understanding of profitability drivers.” 

Afolabi Ogunnaike, VP Strategic Finance, Cross River

With Pigment, Cross River built an integrated planning ecosystem across three key areas:

  1. Cost Allocation Module – Granular and enterprise-wide allocations producing historical and forecast P&L statements across all clients and products 
  2. Board Reporting Transformation – Interactive reporting with drill-down capabilities replacing static decks 
  3. Budget and Forecasting Models – Automated driver imports with versioned dimensional modeling and scenario comparison. 

The Impact

The transformation delivered impressive results. Cost allocation cycles save ~200 hours and continue toward real-time through automated Workday integrations. Board reporting cycle time improved by 40%.

“Pigment has enabled us to accelerate the delivery of business insights. We are evolving from a reporting tool into an interactive analytical engine with multiple scenarios. Ultimately, we are eliminating bottlenecks to enable business partners to independently explore financial reporting.” 

Andrew Chau, SVP - Head of Financial Planning & Analysis, Cross River

Leadership now benefits from real-time and self-serve insights; this enables faster decisions. Executives can independently identify performance patterns, refine ideal client profiles based on profitability, and adjust pricing for high cost-to-serve segments. 

Pigment serves as a single source of truth, eliminating reconciliation overhead and ensuring consistency across business units, partners, and entities with end-to-end traceability.

What's Next

Cross River plans to expand use cases and adoption across the business. Their governance framework ensures new implementations inherit existing dimension structures and validation rules, maintaining control without sacrificing speed. 

“Pigment is part of the foundation that enables us to turbocharge finance at Cross River. We have an ambitious vision wherein we are leveraging best in class technology to manage the business. Finance is not a back-office function but a competitive advantage.” 

Ken Yoon, SVP - Head of Finance Transformation, Cross River

Cross River's finance transformation proved so innovative that Ken Yoon and his team were awarded The Visionary Pigment Award 2025.