Transforming FP&A at Deliveroo

At a glance

• Deliveroo transformed their FP&A process with Pigment, overcoming the limitations of spreadsheets.
• The team freed up a huge amount of time they previously spent managing data, allowing them to spend more time on analysis.
• The dimensionality offered by Pigment enabled more in-depth, layered analysis to take place.

Founded in 2013 and headquartered in London, Deliveroo is a global leader in the online food delivery industry. The company connects customers with a wide range of restaurants and eateries through its innovative platform, enabling users to order meals quickly and conveniently. Deliveroo operates in over 200 cities across 12 countries.

Previously operating within spreadsheets, the FP&A team wanted to up their game and become better strategic partners for the business - that’s why they came to Pigment.

Spreadsheet limitations

Spreadsheets, though widely used, are limited. Data structure, consolidation, and segmentation issues can all arise, and they leave teams more prone to errors. The Deliveroo team estimated that they were spending 80% of their time managing data and only 20% of their time analyzing it.

By implementing Pigment, Deliveroo has been able to:

• Cut the time dedicated to data gathering and accuracy concerns and use that time to drive strategic decisions
• Add more granularity to business analysis and look at data in the most optimal way
• Give fast and accurate answers to stakeholders
• Reduce planning cycles and enable stakeholders to make better decisions 

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