Funding
Published
April 22, 2026
Last updated
April 22, 2026
Definition
Funding is the process of raising capital to support a company's financial needs. This capital can be used for a wide range of purposes, including launching the business, covering operating expenses, investing in capital expenditures, or fueling growth and expansion. Companies typically secure funding through two primary channels: debt, where money is borrowed and must be repaid with interest, and equity, where capital is exchanged for an ownership stake in the company.
Effective financial planning requires careful management of funds to ensure the business has sufficient liquidity to meet its obligations and pursue strategic goals. Funding events are recorded on the balance sheet and directly impact the cash flow statement, influencing key metrics like cash burn rate and runway. The choice between debt and equity financing has significant implications for a company's capital structure, control, and valuation.
Frequently Asked Questions
What is funding accounting?
Does funding count as revenue?
What is the main purpose of funding?
See Pigment in action
The fastest way to understand Pigment is to see it in action. Sign up today and explore how agentic AI can transform the way you plan.

From 8 days to 4 min
Update P&L actuals & financial forecasting
80%
Time cut on data aggregation
12 hours
Saved per month on executive reporting
6 days faster
For scenarios creation and analysis