OKRs (Objectives & Key Results)

OKRs (Objectives and Key Results) are a collaborative goal-setting framework that connects a company's most important goals with measurable outcomes. The 'Objective' is a memorable, qualitative description of what you want to achieve. The 'Key Results' are a set of quantitative metrics that measure your progress towards the Objective, typically between two to five per objective.

The primary purpose of OKRs is to connect company, team, and personal objectives to measurable results, making people move together in the right direction. They are often set on a quarterly basis and reviewed regularly, fostering an agile approach to strategic planning. This structure ensures that everyone in the organization understands what is important and how their work contributes to top-level goals.

While distinct from a company's core financial KPIs, which measure business-as-usual health, OKRs are focused on driving change and achieving new heights. They complement traditional financial planning by providing a clear framework for executing on strategic initiatives that ultimately impact financial performance.