How THM Media centralized planning for 20+ entities with Pigment

At a glance

THM Media, a tech-enabled media company operating across 20+ entities in 70 markets, partnered with Pigment and implementation partner Bright Point to transform their financial planning process. Through Pigment, THM Media has been able to:

• Consolidate planning across 20+ corporate entities into a single connected system, eliminating manual reconciliation across multiple ERP instances.
• Build their entire 2026 annual budget directly in Pigment, with actuals and dimensions aligned to the general ledger from day one.
• Centralize headcount planning across nearly every state, accounting for taxes, benefits, and mid-month changes without manual data assembly.
• Accelerate monthly P&L reviews, with multi-day variance analysis expected to compress to a single day.

Before Pigment, THM Media's finance team struggled to produce consolidated financial views without logging into each entity individually. Manual consolidation, memory-dependent headcount tracking, and an inability to run scenario planning left the team perpetually behind. Since implementing Pigment with Bright Point, THM Media now has a trusted, connected planning foundation built to scale with the business.

Planning for a business that grows through acquisition

THM Media operates a portfolio of media and advertising brands spanning magazines, digital platforms, events, and marketplace offerings — serving advertisers and homeowners across 70 markets in 30 states. Growth through acquisition has been central to the company's strategy, and each new addition has introduced new layers of complexity to financial planning.

By the time Melissa Mitchell joined as VP of Finance, the team could technically consolidate financials across all entities — but it was a slow, manual process. Producing a P&L meant logging into 20 separate ERP instances. Any detail between gross revenue and net income required individual extraction and re-keying.

Forecasting was equally limited. Without a real planning model, the team relied on spotting trends across entities and manually adjusting assumptions. Scenario planning was effectively off the table. And with employees spread across nearly every state — each with different tax, benefits, and compliance requirements — headcount planning had become dependent on institutional memory rather than structured data. 

As Melissa put it, even knowing open headcount meant memorizing the numbers, "which really just isn't efficient or scalable."

With plans to continue acquiring, hiring, and growing, Melissa knew she needed a purpose-built FP&A platform.

Why Pigment was the right fit

With a lean finance team and limited bandwidth for a lengthy vendor evaluation, Melissa wanted expert guidance rather than a parade of sales demos. She immediately saw Pigment was the right fit.

What sealed the decision was how naturally Pigment mapped to the way THM Media already worked. 

The company relied heavily on dimensions within Sage Intacct, and Pigment's architecture allowed those same dimensions to carry directly into the planning environment — extending the logic the team already trusted rather than forcing them into an entirely new model.

Building a budget, not just an implementation

Bright Point structured the implementation around THM Media's actual planning calendar, with work beginning mid-year and centered on delivering a completed 2026 budget in Pigment. Rather than building the platform on the side and migrating later, department inputs were captured and loaded directly into Pigment as the system took shape.

The results were immediate. For the first time, THM Media's annual budget lives in a single connected system, with actuals and dimensions aligned directly to the general ledger. Headcount planning now accounts for state-level tax and benefits differences, start and end dates, and mid-month changes without any manual assembly. And monthly variance reviews are already becoming more efficient — Melissa expects the team's P&L review cycle to drop to one day.

What’s next for THM Media and Pigment

With the foundation in place, THM Media is focused on extending its use of Pigment — bringing in additional data sources, building executive dashboards, and continuing to mature its planning processes over time. 

If you’d like to learn more about how Bright Point can help you scale your organization’s planning with Pigment, contact them here!